  Customer Service has almost become an oxymoron, a contradiction in terms, in many countries.
Service is the basic ingredient in dealing with customers and the main reason why they come back or not. In this book, you'll learn many skills and techniques that will have your customers becoming advocates for you. They'll want to speak favourably about you if you employ the attention to them that John makes simply obvious. From treating people well face-to-face to having them clamouring for your service over the telephone, John will pass on the secrets of true customer satisfaction. This is not neurosurgery, neither is it rocket science. It is the simple way to behave and attract, based on common sense and a positive attitude. Having fun in the market place is not a crime, and John is more than aware of the ingredients for successful relationships in the building of your service to customers.
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